{"product_id":"marketing-beyond-your-front-door","title":"MARKETING BEYOND YOUR FRONT DOOR","description":"The best of Bob Popyk's columns from \u003ci\u003eThe Music Trades\u003c\/i\u003e magazine from 2000-2008!\u003cbr\u003e\u003cbr\u003eIt's one thing to just wait for the next customer to walk through the door. It's another thing to market \u003ci\u003ebeyond\u003c\/i\u003e yourfront door! That's been the topic of most of Popyk's columns in \u003ci\u003eThe  Music Trades\u003c\/i\u003e during recent years. This compilation offers practical tips on: The Right Plan for Increasing Revenue; Going Where Your Competition Is Not; Speaking the Customer's Language; No More Slow Days; Getting Your Name out There; The Human Side of Selling; and How to Act Big, Even If You're Small.\u003cp\u003e\u003c\/p\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eArtist\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComposer\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher\u003c\/td\u003e\n\u003ctd\u003eHal Leonard\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeries\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePages\u003c\/td\u003e\n\u003ctd\u003e220(07)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLanguage\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstrument\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCategory\u003c\/td\u003e\n\u003ctd\u003eReference\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubCategory1\u003c\/td\u003e\n\u003ctd\u003eMusic Business\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubCategory2\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedium\u003c\/td\u003e\n\u003ctd\u003eBook\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN13\u003c\/td\u003e\n\u003ctd\u003e9781423466369\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN13\u003c\/td\u003e\n\u003ctd\u003e1423466365\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions\u003c\/td\u003e\n\u003ctd\u003e228x152\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Hal Leonard","offers":[{"title":"Default Title","offer_id":13535439585332,"sku":"332816","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/9840\/1332\/products\/332816.jpg?v=1540696166","url":"https:\/\/musicbookshelf.com\/products\/marketing-beyond-your-front-door","provider":"MusicBookShelf","version":"1.0","type":"link"}