According to Dr. Stephen Marcone, personal management is still the weakest link in a music business that operates by fragmenting its product. This comprehensive new edition: includes an updated recording agreement with current industry language and a sample merchandising agreement; takesinto account the many changes in concert promotion; and features descri ptions of new legal battles. Use this book as a helpful reference for: touring, publicity, contracts, marketing, trademarks, copyrighting, enhancing creativity and much more. Straight-forward and up-to-date, this is an easy-to-understand and all-encompassing primer for aspiring bands andmanagers. - Walter O'Brien, Owner, Concrete Management, Inc. (manager o f Pantera and others) Dr. Stephen Marcone is Director of Music Graduate Studies and Professor of Music at William Paterson University in Wayne, New Jersey.
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| Publisher |
Himarks Publishing Co |
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| Category |
Reference |
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Music Business |
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Book |
| ISBN13 |
073999118360 |
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| Dimensions |
305x229 |
